Something strange happens when you find "your voice." When you figure out what makes you tick, what you care about, what motivates you to action. As evidence I present this excerpt from my brother:

"I'm proud to announce the Virginia Ko___ clan experienced a 10.48% reduction in electrical usage (kWh) in calendar year 2007. It is our expectation that this trend will continue in 2008 despite a record high January bill that can be attributed to someone letting the heat pump run when ambient temps fell below freezing. That member of the household has been spoken too and we have been assured that such transgressions will not occur again."

Oh brother, what art thou!